Det Google-ejede YouTube er på vej med musikstreaming, men de uafhængige pladeselskaber er fortørnet over revolvermetoder fra giganten.
YouTube er på vej ind på markedet for musikstreaming, og nu beskyldes de af indholdsleverandørene for at benytte revolvermetoder i kampen om at få aftalerne på plads.
Googles streaming-site har efter sigende forhandlet aftalerne på plads med de store pladeselskaber, Universal, Warner & Sony, og nu mangler aftalerne med de små uafhængige pladeselskaber. En gruppe der i samlet flok kun overgås af Universal.
Men Googles YouTube forhandler ikke med dem som en gruppe, igennem organisationen Merlin som normalt, men derimod individuelt, og meldingerne der strømmer ind fra hele verden er at YouTube har givet dem en pistol for panden:
Skriv under på vores ny betingelser, der inkluderer afregning for musik-streaming, eller vi fjerner alt jeres indhold fra YouTube, truer Google-selskabet.
Det pladeselskaberne beklager sig over er at YouTube angiveligt ønsker rabat på musikken, de vil betale mindre end etablerede tjenester som Spotify, Deezer, WiMP m.fl.
Så Google forsøger igennem YouTube angiveligt at benytte sin dominans i markedet, til at få sænket de takster som kunstnere og musikere afregnes efter, og de forhandlinger – eller mangel på samme – er så endt i hårdknude nu.
Tvisten kan betyde at Music Pass, som den nye streaming-tjeneste angiveligt kommer til at hedde, bliver forsinket.
Reaktioner fra organisationer bag uafhængige pladeselskaber, inkl. DUP (danske uafhængige pladeselskaber)
Helen Smith, Executive Chairman – Impala, Europe:
“The proper functioning of the digital market is essential and the EU takes trading practices like these seriously because they destroy competition and innovation. Rather than moving from the ‘disrupter’ to the ‘destroyer’, the real challenge for Google should be to use its muscle to develop a disruptive remuneration system which recognises that 80% of all new releases, which are so important in YouTube’s offer, are generated by independents.”
Rich Bengloff, President -American Association of Independent Music (A2IM):
?It is unfortunate that a service like YouTube with a worldwide scope appears not to be interested in treating all copyright owner creators equally. This has an effect not just on A2IM?s label members but also upon their artists and the consumer fans of our artists who will lose this form of access to our music. We hope that we can continue discussions with YouTube and ultimately restore and grow our relationship with this very important service.?
Stuart Johnston ? President CIMA, Canada:
?We are disappointed with reports of YouTube not negotiating in good faith with independent music labels. We urge YouTube to reconsider its approach, and recognize that independent labels deserve to be treated with more respect. It is in everyone?s best interests for music service providers like YouTube to work with the independent music community to negotiate a deal that is fair, equitable and respectful for all parties involved.?
Luciana Pegorer – Managing Director ABMI, Brazil:
?The independent sector has struggled for decades to have a fair market in which to work. There is no reason for us to, at this point, give to one player privileges that could jeopardize the market health as a whole. This pressure over the labels is insane and will lead nowhere, but to a delay in service launch.?
David Vodicka ? AIR, Australia:
“We are extremely disappointed at YouTube’s decision to use its market power to unilaterally enforce inferior commercial terms on the independent sector. For a company that has arranged its structure to pay minimal tax in our market, to now see YouTube’s treatment of independent Australian labels who provide so much of its Australian music content so as to further improve their profitability at the sake of local content creators is deeply concerning.?
Scott Muir – Deputy Chair of Independent Music, New Zealand:
?It seems obvious that a streaming/subscription service from YouTube is imminent and if the offering does not house the indie sector YouTube is plainly making the claim that this sector holds no value for them. In an age where New Zealand artists spring from the very independent ethos to achieve worldwide acclaim it makes no sense for YouTube to pursue this tactic of exclusion.?
Jérome Roger – General Manager of UPFI , France:
?It is regrettable and unacceptable that YouTube tends to abuse its dominant position as a digital channel to impose unfair conditions on independent labels. Further, the threat of blocking or removing their content would have the negative effect of preventing consumers from enjoying a substantial part of the whole music catalogue?
Joerg Heidemann ? VUT, Germany:
“We are regretful to hear of pressure being put by YouTube on suppliers who have so far chosen not to sign up to their current contract offer. We may adore new, disruptive business models, but even more we love appropriate, fair, social and artist-valuing remuneration. So dear YouTube ? we?d appeal for a move towards a more co-operative understanding and negotiation, working together, not against each other.?
Alexander Hirschenhauser ? VTMOE, Austria:
?It is deeply disturbing that YouTube so far has not even tried to negotiate deals for their upcoming streaming service with independent labels from Austria. We vehemently protest against YouTube?s policy that is trying to squeeze small labels into deals that are discriminatory. YouTube as one of the world?s leading online services with a significant market power is obliged to offer deals to all interested labels around the world on equal terms and conditions.?
Nuno Saraiva – Vice President of AMAEI, Portugal:
“The AMAEI, the Portuguese Independent Music Association, hereby asserts its position that any service that utilizes music that takes a differentiated approach between major label vs. independent content is not only on the wrong ethical path – a file is a file, a song is a song – but also on the wrong side of technological progress and development. It is the vibrant independent music community that drives creativity and growth, and any service that leaves out the independents will ultimately lose out on appealing to an ever-increasing audience. Independent music is the life-blood of the internet. Don’t spill it.”
Kees van Weijen ? STOMP, Netherlands:
?We want YouTube to reconsider its position in this matter and to work with the independent music sector to agree a fair resolution to this issue. We value and respect what YouTube has to offer to the digital music marketplace and would like that appreciation reciprocated by them so that we can all move forward towards a mutually beneficial solution.?
Kristoffer Rom ? Co-Chairman of DUP, Denmark:
“DUP represents the Danish independent record labels and we’re appalled that YouTube has issued these individual ultimatums. YouTube’s self-proclaimed role as a ‘a distribution platform for original content creators and advertisers large and small’ is little more than hollow branding of a company that in reality is losing touch with the very creators and audience that have bloated the size of the platform into the stratosphere over the years. For a global mastodon like YouTube to further undermine the value of music to a level well below existing streaming services can spread like a virus and destroy the independent recording industry, labels and artists alike”
Mark Kitkatt ? UFI, Spain:
?The Safe Harbour provision of the DMCA dates from 1998. It’s being used to deprive culture workers and creators of their right to withdraw their labour and when you can’t do that – you’re a slave.
Tapio Korjus, Chairman IndieCo, Finland:
“We find it very odd that YouTube has not contacted Finnish independent labels to negotiate deals for its streaming service, and we object to any proposal by a dominant platform such as Youtube which excludes or unfairly discriminates against independent right holders in Finland.?
Mimi Nguyen – Lang Van, Vietnam:
?Independent labels, organizations and even artists themselves are incubators for the new talent of the world that drive creativity and what?s ?next? in music. It is through social media platforms such as YouTube that these creatives have the ability to not only survive as artists, but to thrive beyond areas that major labels do not support. By hindering the opportunities for independent artists to be discovered and making unexplored areas of creativity unsearchable, YouTube will contradict its own rule of ethics if it executes its intended plans.?
Chan Kim ? Chairman, LIAK South Korea:
?We, LIAK (Record label industry association of Korea) fully support WIN?s position on YouTube?s recent policy of discrimination against the independent music sector. Independent music needs to receive fair treatment from major global platforms for healthy diversity of music in the world.?